QVC App Concept

A fresh look at mobile shopping, from front to back

Problems

  • Inconsistent customer experience between current iPhone and iPad app
  • Old code base that is difficult to maintain and build upon
  • Complex and manual production process to merchandise the apps

Solutions

  • Consistent customer experience with a universal iOS app
  • Unified codebase that is easier to maintain and build upon
  • Simplified production process through automation and new backend tool

App Overview

Today

The most important things happening at QVC today

Browse

Peruse through our categories and events

Search

Find exactly what you need, quickly

Cart

Clear and fast

Me

My account information and history

Shopping

The simple things you need to shop

Events

A fun way for customers to experience QVC

Backend Overview

The sales team would use this tool to program the apps

Today

Create and publish the first screen customers will see everyday

QVC App Backend Today

Categories

Setup each category with their special promotions

QVC App Backend Categories

Events

Create events with photos, videos, polls, products, and more

QVC App Backend Events

Special Features

QVC App Backend Control

Control

Get a perfect hour-by-hour view of the day

QVC App Backend Precise

Precise

Choose when and how long you want a promotion to live, down to the second

QVC App Backend Flexible

Flexible

Drag and drop reordering of promotions. Easy peasy

Summary

QVC App Summary Design

Design

Having a consistent experience across our mobile apps allows customers to shop with greater ease

QVC App Summary Development

Development

A unified code base gives us a good foundation to build upon

QVC App Summary Sales

Sales

This gives the sales team fine controls over how they sell to customers

QVC App Summary Customers

Customers

All of these changes drastically improve the experience for our customers

Made with love by Oliver Pfeffer, Daniel Matarazzo, and Shawn Hickman.